Leadership

With his invention of a frozen whipped topping in 1945, Rich created a whole new industry: frozen nondairy products. While this new industry generated only $30,000 in 1945, it soon blossomed into a multi-million industry and ignited fierce competition with the country's dairy producers. Rich fought the dairy interests and with the introduction of Coffee Rich and other nondairy products, he built a $350 million operation.