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Robert E. Rich

Rich Products Corporation

1945 - 1978

Food & Tobacco

Military ServiceArmy
1940 b. 1913
male
EducationOneDegree
UndergraduateState University of New York
Personal
Born-Died1913
BirthplaceNew York (NY)
RaceWhite
FatherOwner, Large Business
Era - 1940

With his invention of a frozen whipped topping in 1945, Rich created a whole new industry: frozen nondairy products. While this new industry generated only $30,000 in 1945, it soon blossomed into a multi-million industry and ignited fierce competition with the country's dairy producers. Rich fought the dairy interests and with the introduction of Coffee Rich and other nondairy products, he built a $350 million operation.