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Richard R. Deupree

Procter & Gamble Company

1930 - 1948

Personal Care & Home Products

1930 b. 1885
Born-Died1885 - 1974
BirthplaceVirginia (VA)
FatherWhite Collar Worker
Era - 1930

In 1930, Deupree was the first individual not of the Procter or Gamble names to head the company. Under Deupree’s leadership, the company became the country’s leading seller of consumer products. Deupree also put Procter & Gamble on the path toward becoming the nation’s biggest advertiser by sponsoring the first radio soap opera - “The Puddle Family” in 1932. In 1939, just five months after the introduction of television in the U.S., Procter & Gamble aired its first TV commercial (for Ivory soap) during the first televised major league baseball game.