- Great American Business Leaders of the Twentieth Century
Richard M. Schulze
Best Buy
1966 - 2002
Retail
| Military Service | Air Force |
|---|
b. 1941
| Personal | |
|---|---|
| Born-Died | 1941 |
| Birthplace | Minnesota (MN) |
| Race | White |
| Father | Owner, Large Business |
Schulze transformed his small Sound of Music electronic store into an electronics retailing giant – Best Buy. Schulze introduced mass-merchandising techniques to the electronics marketplace and helped to transform the shopping process into a personal experience, shifting the balance of power from the salesperson to the consumer. His focus on customer service, interactive displays, and large, value-priced selections have made Best Buy the undisputed leader in the sales of electronics and accessories.