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Richard M. Schulze

Best Buy

1966 - 2002

Retail

Military ServiceAir Force
1960 b. 1941
male
Personal
Born-Died1941
BirthplaceMinnesota (MN)
RaceWhite
FatherOwner, Large Business
Era - 1960

Schulze transformed his small Sound of Music electronic store into an electronics retailing giant Best Buy. Schulze introduced mass-merchandising techniques to the electronics marketplace and helped to transform the shopping process into a personal experience, shifting the balance of power from the salesperson to the consumer. His focus on customer service, interactive displays, and large, value-priced selections have made Best Buy the undisputed leader in the sales of electronics and accessories.