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Richard M. DeVos

Amway Corporation

1959 - 1992

Personal Care & Home Products

Military ServiceAir Force
1950 b. 1926
BirthplaceMichigan (MI)
FatherLaborer, Skilled
Era - 1950

In 1959, with his partner Jay Van Andel, DeVos established one of the most profitable direct selling companies in the world. Van Andel and DeVos accomplished their success through the use of an elaborate pyramid-like distribution system in which independent distributors of Amway products received a percentage of the merchandise they sold and also a percentage of the merchandise sold by recruited distributors. DeVos was an extremely charismatic speaker and used this ability to mobilize and motivate Amway distributors.