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Reuben Mark

Colgate-Palmolive Company

1984 - Present

Personal Care & Home Products

Military ServiceArmy
1980 b. 1939
male
EducationTwoDegree
UndergraduateMiddlebury College
GraduateMBA, Harvard University
Personal
Born-Died1939
BirthplaceNew Jersey (NJ)
RaceWhite
FatherExecutive, High-Level
Era - 1980

When Mark took over in 1984, the consumer goods giant was in the midst of trying to reinvent itself. The company had grown tremendously in the 70s through a series of less than stellar acquisitions and one of Mark’s first tasks was to sell off those subsidiaries that were not performing well. Restructuring continued with several rounds of lay-offs, plant closings and reconfigurations. Finally satisfied, Mark began investing again and engineered Colgate’s acquisition of Mennen in 1992. Other international purchases followed and these acquisitions, coupled with increased marketing efforts behind its core profitable brands, helped the firm reach profitability.