- Great American Business Leaders of the Twentieth Century
Raymond A. Kroc
McDonald's Corporation
1955 - 1973
Restaurants & Lodging
| Military Service | Ambulance Corp |
|---|
b. 1902
| Personal | |
|---|---|
| Born-Died | 1902 - 1984 |
| Birthplace | Illinois (IL) |
| Race | White |
| Father | Laborer, Skilled |
Kroc capitalized on America’s “eat on the run” society. Believing in the real profits of fast food, he bought out the McDonald brothers and developed a restaurant empire. By the 1960s, he had 228 restaurants with annual sales totaling $37 million. Kroc emphasized standard production policies to “routinize” the work process. His approach has been imitated by hundreds of “would-be” competitors.