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Raymond A. Kroc

McDonald's Corporation

1955 - 1973

Restaurants & Lodging

Military ServiceAmbulance Corp
1950 b. 1902
male
Personal
Born-Died1902 - 1984
BirthplaceIllinois (IL)
RaceWhite
FatherLaborer, Skilled
Era - 1950

Kroc capitalized on America’s “eat on the run” society. Believing in the real profits of fast food, he bought out the McDonald brothers and developed a restaurant empire. By the 1960s, he had 228 restaurants with annual sales totaling $37 million. Kroc emphasized standard production policies to “routinize” the work process. His approach has been imitated by hundreds of “would-be” competitors.