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Peter H. Coors

Adolph Coors Brewing Company

1993 - 2000

Food & Tobacco

1990 b. 1946
male
EducationTwoDegree
UndergraduateCornell University
GraduateMBA University of Denver
Personal
Born-Died1946
BirthplaceColorado (CO)
RaceWhite
FatherHead, Same Company
Era - 1990

Taking the helm of the business from his father, Peter set out to re-invent the company which had been overshadowed by the political opinions and approaches of its former business leaders. Peter established solid relations with the company's unions and began a highly successful national marketing campaign to enhance the company's reputation and market share.