- Great American Business Leaders of the Twentieth Century
Peter H. Coors
Adolph Coors Brewing Company
1993 - 2000
Food & Tobacco
b. 1946
| Education |  |
|---|---|
| Undergraduate | Cornell University |
| Graduate | MBA University of Denver |
| Personal | |
|---|---|
| Born-Died | 1946 |
| Birthplace | Colorado (CO) |
| Race | White |
| Father | Head, Same Company |
Taking the helm of the business from his father, Peter set out to re-invent the company which had been overshadowed by the political opinions and approaches of its former business leaders. Peter established solid relations with the company's unions and began a highly successful national marketing campaign to enhance the company's reputation and market share.