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Pete Rozelle

National Football League

1960 - 1989

Entertainment & Broadcast Media

Military ServiceNavy
1960 b. 1926
UndergraduateUniversity of San Francisco
Born-Died1926 - 1996
BirthplaceCalifornia (CA)
Era - 1960

When Rozelle became NFL commissioner in 1960, the league was a loose structure of autonomous teams. Rozelle, seeing the potential for professional sports as a big business, made two very important changes: consolidation of the NFL and AFL into one league and the creation of a cartel of equal-revenue-earning teams. These changes allowed the NFL to become a profitable enterprise by promoting competition among the teams for players and among the networks and merchandisers for broadcasting and advertising rights, respectively.