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Paul Fireman

Reebok International

1979 - 2006

Fabric & Apparel

1970 b. 1944
BirthplaceMassachusetts (MA)
FatherOwner, Small Business
Era - 1970

By successfully tapping the market for women’s “fashionable” athletic shoes during the nation’s aerobics craze, Fireman took Reebok from $13 million in sales in 1983 to $1.4 billion in sales just five years later. In 1986, Reebok overtook Nike as the top-selling maker of athletic shoes in the U.S. Reebok was pegged as the fastest growing company in America from 1983-1987 by Fortune magazine, and in a 1987 survey by Forbes, Reebok was ranked as the most profitable of 880 companies.