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Owsley Brown II

Brown-Forman Corporation

1993 - 2003

Food & Tobacco

Military ServiceArmy
1990 b. 1942
male
EducationTwoDegree
UndergraduateYale University
GraduateMBA, Stanford University
Personal
Born-Died1942
BirthplaceKentucky (KY)
RaceWhite
Era - 1990

Taking the helm of the family company from his brother in 1993, Brown dramatically expanded Brown-Forman’s international presence and invested heavily in sales and marketing. Brown orchestrated a total marketing “makeover” for the company – shunning over 35 years of reluctant advertising by embracing bold new marketing programs. It has paid off. Brown-Forman, through its Jack Daniels, Southern Comfort, and Fetzer Wine brands, has produced stellar financial returns and double-digit revenue growth for the last decade despite competing in a mature industry segment.