- Great American Business Leaders of the Twentieth Century
Nelson Doubleday
Doubleday and Company
1928 - 1946
Publishing & Print Media
b. 1889
| Personal | |
|---|---|
| Born-Died | 1889 - 1949 |
| Birthplace | New York (NY) |
| Race | White |
| Father | Head, Same Company |
Doubleday focused his efforts on the mass production and distribution of inexpensive books. In 1934, Doubleday purchased full ownership of the Literary Guild of America, a book club that generated sales of 1 million books a year. Under Doubleday’s leadership, Doubleday and Company had emerged by 1947 as the largest publishing house in the nation with annual sales over $30 million. Doubleday was a keen manager who readily terminated unprofitable enterprises and embraced modern advertising techniques and market strategies.