back to list

Michel C. Bergerac

Revlon

1975 - 1985

Personal Care & Home Products

1970 b. 1932
male
EducationTwoDegree
UndergraduateSorbonne University
GraduateMBA, University of California at Los Angeles
Personal
Born-Died1932
BirthplaceFrance
RaceWhite
Era - 1970

Bergerac devoted his energies to increasing the distribution of the companyís core cosmetics lines, which were suffering at the hands of fierce competition. Marketing and advertising schemes became more elaborate but paid off for Revlon, as earnings reached a level of over $190 million in 1980. Bergerac, however, is most known for the extensive diversification of Revlon into a health care products business. With the acquisition of companies in such areas as drugs, vision care, and medical diagnostics, the expanded health care division contributed 66% of Revlonís total profits in 1985.