Great American Business Leaders of the 20th Century
Mary W. Lawrence
Wells, Rich and Greene
1966–1990
1966–1990
Wells, Rich and Greene
1966–1990
1966–1990
Lawrence built one of the fastest growing advertising agencies in the 20th century, earning billings of over $100 million in less than five years. She broke the conventional mold of television advertising by using dramatic/theatrical scenes to convey a product’s message instead of “talking heads” or testimonials. She developed the “Quality is Job #1” campaign for Ford, the “plop, plop, fizz, fizz” campaign for Alka-Seltzer, and the “I Love New York” tourism campaign. She was inducted into the Advertising Hall of Fame, was the first women to head a major advertising agency, and was also the first women to list her company on the New York Stock Exchange.
Personal
- Born-Died: 1928
- Birthplace: Ohio
- Race: White
- Gender: Female
- Father: White Collar Worker