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Mary W. Lawrence

Wells, Rich and Greene

1966 - 1990

Services

1960 b. 1928
female
Personal
Born-Died1928
BirthplaceOhio (OH)
RaceWhite
FatherWhite Collar Worker
Era - 1960

Lawrence built one of the fastest growing advertising agencies in the 20th century, earning billings of over $100 million in less than five years. She broke the conventional mold of television advertising by using dramatic/theatrical scenes to convey a product’s message instead of “talking heads” or testimonials. She developed the “Quality is Job #1” campaign for Ford, the “plop, plop, fizz, fizz” campaign for Alka-Seltzer, and the “I Love New York” tourism campaign. She was inducted into the Advertising Hall of Fame, was the first women to head a major advertising agency, and was also the first women to list her company on the New York Stock Exchange.