- Great American Business Leaders of the Twentieth Century
Louis F. Bantle
UST
1973 - 1993
Food & Tobacco
b. 1929
| Education |  |
|---|---|
| Undergraduate | Syracuse University |
| Personal | |
|---|---|
| Born-Died | 1929 - 2010 |
| Birthplace | New York (NY) |
| Race | White |
| Father | Head, Same Company |
During his tenure as CEO, Bantle generated a 10-fold increase in revenues (from $100 million to $1 billion) for United States Tobacco. He divested of non-core operating units and launched a major advertising initiative which enabled UST to achieve an 80%+ market share for smokeless tobacco. During his tenure, UST broke into the Fortune 500 ranks where it remains today.