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Leonard S. Shoen

U-Haul Rental System

1945 - 1986

Transportation

Military ServiceNavy
1940 b. 1916
male
EducationTwoDegree
UndergraduateOregon State University
GraduateJD, Lewis and Clark University
Personal
Born-Died1916 - 1999
BirthplaceMinnesota (MN)
RaceWhite
FatherOwner, Small Business
Era - 1940

Foreseeing the demands of post-war relocation by veterans and their families, Shoen focused his efforts on the development of a cheap one-way truck rental unit, U-Haul. Shoen’s original and innovative ideas allowed him to cheaply and rapidly build U-Haul’s distribution network which led to the system of self-advertising via orange painted trucks that U-Haul is known for today. By 1984, Shoen’s initial investment in U-Haul of $5,000 had given rise to a company worth over $1 billion dollars with earnings of $42 million.