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Laurence F. Probst, III

Electronic Arts

1991 - Present

Computers & Electronics

1990 b. 1950
male
EducationOneDegree
UndergraduateUniversity of Delaware
Personal
Born-Died1950
BirthplacePennsylvania (PA)
RaceWhite
Era - 1990

Probst turned Electronic Arts from a simple producer of videogames into a bona fide and consistent “hit producer.” With such mega-hits as Madden NFL Football, The Sims, and Harry Potter, Probst has created a sustainable franchise. Under his direction, EA has become the leader in the creation and production of videogames and has also branched into educational software through the acquisition of Broderbund. Probst also managed the international expansion of EA.