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King C. Gillette

Gillette Company

1901 - 1913

Personal Care & Home Products

1900 b. 1855
Born-Died1855 - 1932
BirthplaceWisconsin (WI)
FatherOwner, Small Business
Era - 1900

Gillette invented the safety razor, creating a new U.S. industry. In 1903, Gillette sold 51 of his razors and 168 blades. He increased these numbers dramatically so that by the end of the next year, he had sold 90,000 razors and 12.4 million blades. Gillette grew his company through ingenious advertising and merchandising as he built eight plants in various parts of the world to manufacture his product.