- Great American Business Leaders of the Twentieth Century
Joseph M. Long
Long's Drug Stores
1947 - 1977
Retail
b. 1912
| Education |  |
|---|---|
| Undergraduate | University of California at Berkeley |
| Personal | |
|---|---|
| Born-Died | 1912 - 1990 |
| Birthplace | California (CA) |
| Race | White |
| Father | Owner, Small Business |
In 1938, Long, along with his brother Thomas, created one of the most successful self-service drugstores in the western United States. Self-service retailing was considered a radical concept when Long established his first operation in California. Self-service soon thrived, and Long’s was well on its way to changing the face of retail drugstores.