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Joseph M. Long

Long's Drug Stores

1947 - 1977

Retail

1940 b. 1912
male
EducationOneDegree
UndergraduateUniversity of California at Berkeley
Personal
Born-Died1912 - 1990
BirthplaceCalifornia (CA)
RaceWhite
FatherOwner, Small Business
Era - 1940

In 1938, Long, along with his brother Thomas, created one of the most successful self-service drugstores in the western United States. Self-service retailing was considered a radical concept when Long established his first operation in California. Self-service soon thrived, and Long’s was well on its way to changing the face of retail drugstores.