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Joseph F. Cullman III

Philip Morris Companies

1957 - 1979

Food & Tobacco

1950 b. 1912
male
EducationOneDegree
UndergraduateYale University
Personal
Born-Died1912
BirthplaceNew York (NY)
RaceWhite
FatherOwner, Large Business
Era - 1950

Cullman increased Philip Morris sales from $440 million to $2.6 billion in 1973. Cullman’s crowning achievement was capturing the male demographic for Marlboro cigarettes. He did this by developing a new Marlboro package, and establishing the “Marlboro Man” advertising icon. Under Cullman’s direction, Marlboro grew to become the best selling cigarette brand in the world in 1972. At this same time Phillip Morris was the world’s largest exporter of cigarettes.