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John Wanamaker

John Wanamaker and Company

1875 - 1922

Retail

pre-1900 b. 1838
male
Personal
Born-Died1838 - 1922
BirthplacePennsylvania (PA)
RaceWhite
FatherOwner, Small Business
Era - pre-1900

Wanamaker thought his “new kind of store,” which was a consolidation of many different kinds of shops into one, was the future of shopping. Not only did his department stores become very successful, they were also part of a merchandising revolution that steered people away from the general store. Wanamaker stores were the first to have a restaurant, electricity, an elevator, and a discount “downstairs” store. Wanamaker was also the first merchant to take out full-page newspaper ads that were written from the consumer’s point of view rather than the merchant’s.