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John R. Simplot

Simplot (J. R.) Corporation

1928 - 1994

Food & Tobacco

1920 b. 1909
male
Personal
Born-Died1909
BirthplaceIowa (IA)
RaceWhite
FatherFarmer / Rancher
Era - 1920

Investing in businesses that ranged from cattle to potatoes to fertilizer, Simplot used his talent at achieving efficiency and at spotting a growing market to garner enormous profits. Simplot capitalized on the Armyís World War II demands for food to build his potato business, and also effectively utilized government funding to build a fertilizer empire, gaining 15% of the market in 1968. Simplotís other achievements included the creation of processes to de-hydrate potatoes and freeze dry french fries, the latter of which earned him a lucrative contract with McDonald's in the late 1960s.