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John R. Sculley

Apple Computer

1983 - 1993

Computers & Electronics

1980 b. 1939
male
EducationTwoDegree
UndergraduateBrown University
GraduateMBA, University of Pennsylvania
Personal
Born-Died1939
BirthplaceNew York (NY)
RaceWhite
FatherProfessional
Era - 1980

Leaving his position as CEO of Pepsi-Cola, Sculley’s first task as head of Apple involved cutting costs and cutting people, most notably, Apple’s founder and symbol, Steven Jobs. Though the firing of Jobs was difficult for many to digest, Sculley’s rehabilitation plans proved successful for the computer maker, which grew to earn substantial profits and revenues of almost $2.7 billion in 1987. Under Sculley’s leadership, Apple unveiled progressive models of the Macintosh personal computer, allowing the company to regain a competitive stronghold in the IBM dominated market.