Paulucci founded Jeno’s Frozen Pizza to capitalize on the growing acceptance of frozen foods as alternatives for dinner. While there were many regional frozen pizza offerings, there was no national brand. Through low cost production processes and national advertising, Paulucci built Jeno’s Frozen Pizza into one of the largest frozen food operations in the United States; he sold it to Pillsbury in 1986. Jeno’s Pizza was Paulucci’s second success in the grocery retail trade business. Years earlier, he founded Chun King Corporation (later sold to R. J. Reynolds), which was the first nationally marketed canned Chinese food in the United States.