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James W. Thompson

J. Walter Thompson Advertising Agency

1878 - 1916

Services

Military ServiceMarines
pre-1900 b. 1847
male
Personal
Born-Died1847 - 1928
BirthplaceMassachusetts (MA)
RaceWhite
Era - pre-1900

Though the firm JWT was incorporated in 1896, Thompson began revolutionizing the advertising industry in 1898. Seeing that women were becoming the primary household shoppers and that grouping magazines together as a unit would be more beneficial to advertisers, Thompson was able to successfully run campaigns in such magazines as Godey’s Ladies Book and Peterson’s Magazine. By the time Thompson retired in 1916, he had represented such companies as Eastman Kodak and Prudential Insurance, and his company had become an advertising industry leader.