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James E. Burke

Johnson & Johnson Company

1976 - 1989

Healthcare

Military ServiceNavy
1970 b. 1925
male
EducationTwoDegree
UndergraduateHoly Cross College
GraduateMBA, Harvard University
Personal
Born-Died1925
BirthplaceVermont (VT)
RaceWhite
FatherWhite Collar Worker
Era - 1970

When Burke took over Johnson & Johnson, the company had thousands of products including Tylenol, which had a 35% share of the analgesic market. Two incidents of cyanide-laced Tylenol capsules dropped Tylenolís market share to 7%. Burkeís dramatic and swift actions resulted in Tylenol regaining its 35% market share. While leading Johnson & Johnson, Burke also invested in new products such as Retin-A and disposable contact lenses.