back to list

Howard Schultz

Starbucks Corporation

1987 - 2000

Restaurants & Lodging

1980 b. 1953
male
EducationOneDegree
UndergraduateNorth Michigan University
Personal
Born-Died1953
BirthplaceNew York (NY)
RaceWhite
FatherLaborer, Un-/Semi-skilled
Era - 1980

Not only did Schultz foresee that a large-scale coffee shop chain was a lucrative business, but he maintained Starbucks lead through a combination of customer and employee satisfaction plans. Schultzís plan to offer part-time employees stock options and health benefits was the first of its kind for a retail company, giving Starbucks a better employee retention rate than its competitors. Under his tenure, Starbucks grew from 11 to 2,000 stores.