- Great American Business Leaders of the Twentieth Century
Howard Schultz
Starbucks Corporation
1987 - 2000
Restaurants & Lodging
b. 1953
| Education |  |
|---|---|
| Undergraduate | North Michigan University |
| Personal | |
|---|---|
| Born-Died | 1953 |
| Birthplace | New York (NY) |
| Race | White |
| Father | Laborer, Un-/Semi-skilled |
Not only did Schultz foresee that a large-scale coffee shop chain was a lucrative business, but he maintained Starbucks lead through a combination of customer and employee satisfaction plans. Schultz’s plan to offer part-time employees stock options and health benefits was the first of its kind for a retail company, giving Starbucks a better employee retention rate than its competitors. Under his tenure, Starbucks grew from 11 to 2,000 stores.