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Howard J. Morgens

Procter & Gamble Company

1957 - 1974

Personal Care & Home Products

1950 b. 1910
UndergraduateWashington University
GraduateMBA, Harvard University
Born-Died1910 - 2000
BirthplaceMissouri (MO)
Era - 1950

Morgens is credited with leading P&G through its most significant growth period. He introduced P&G Productions, funding the first television soap operas, as a means to promote P&G products. During his tenure, he introduced the Pampers, Downy, and Bounce brands, acquired Folgers, expanded internationally, and invested heavily in product development. These efforts resulted in a quadrupling of revenues from $1.1 billion to $4.9 billion and quintupling of earnings from $67 million to $316 million.