Leadership

In 1938, Fisher introduced a new toy named “Snoopy Sniffer,” which was an instant hit with the public. By the end of the 1930s, Fisher-Price, the first toy company licensed to make Disney toys, was producing over 2 million action toys a year for annual sales of $1.6 million. With the rise of America’s suburban make-up after World War II, and Fisher’s ability to capture this market through discount mass marketing, revenues at Fisher-Price grew sharply reaching over $26 million in 1966.