- Great American Business Leaders of the Twentieth Century
Herbert F. Johnson
Johnson Wax Company
1928 - 1966
Personal Care & Home Products
b. 1900
| Education |  |
|---|---|
| Undergraduate | Cornell University |
| Personal | |
|---|---|
| Born-Died | 1900 - 1978 |
| Birthplace | Wisconsin (WI) |
| Race | White |
| Father | Head, Same Company |
Johnson built his company through extensive advertising (it was the first to establish company sponsorship of a radio show), and in many ways, changed the way Americans lived. He introduced such diverse household products as: “Raid”- the first bug killer that could be used indoors and outdoors (1956), “Off”- the first aerosol insect repellent (1957) and “Glade”- the first aerosol air freshener (1961). He was also renowned as a pioneer in labor relations.