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Henry P. Crowell

Quaker Oats Company

1901 - 1922

Food & Tobacco

1900 b. 1855
Born-Died1855 - 1944
BirthplaceOhio (OH)
FatherOwner, Small Business
Era - 1900

Whereas traditional producers marketed oatmeal to wholesalers, Crowell packaged and marketed his brand of oatmeal, Quaker Oats, nation-wide as a breakfast cereal, a unique product at the time. Crowell utilized aggressive marketing strategies to promote the Quaker Oats brand including box-top premiums, prizes, testimonials, and scientific endorsements. At the time of Crowell's death, Quaker Oats had grown into a $250 million business.