- Great American Business Leaders of the Twentieth Century
Henry P. Crowell
Quaker Oats Company
1901 - 1922
Food & Tobacco
b. 1855
| Personal | |
|---|---|
| Born-Died | 1855 - 1944 |
| Birthplace | Ohio (OH) |
| Race | White |
| Father | Owner, Small Business |
Whereas traditional producers marketed oatmeal to wholesalers, Crowell packaged and marketed his brand of oatmeal, Quaker Oats, nation-wide as a breakfast cereal, a unique product at the time. Crowell utilized aggressive marketing strategies to promote the Quaker Oats brand including box-top premiums, prizes, testimonials, and scientific endorsements. At the time of Crowell's death, Quaker Oats had grown into a $250 million business.