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Helena Rubinstein

Helena Rubinstein

1915 - 1965

Personal Care & Home Products

1910 b. 1870
Born-Died1870 - 1965
FatherOwner, Small Business
Era - 1910

After opening her first skin care salon in Melbourne, Australia, in 1902, Rubinstein went on to expand her business, opening salons in Europe and in the United States. In 1917, her array of products, which had grown beyond facial cream, began selling in department stores. Under Rubinsteinís insistence, only women with professional training in cosmetics could sell her products, and this part of the business grew to be the largest. Retaining total control of her company until her death, Rubinsteinís business savvy afforded her a personal wealth of over $100 million.