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Hans W. Becherer

Deere & Company

1989 - 2000

Agriculture & Mining

Military ServiceAir Force
1980 b. 1935
male
EducationTwoDegree
UndergraduateTrinity College
GraduateMBA, Harvard University
Personal
Born-Died1935
BirthplaceMichigan (MI)
RaceWhite
Era - 1980

Becherer rebuilt Deere & Company, following the financial farm crisis of the 1980s, into a diverse, global competitor. In 1998, revenues from outside the United States accounted for approximately 25% of Deere & Company sales. Becherer so successfully diversified the company’s product line that non-agricultural operations (construction, commercial and consumer equipment, credit operations, and an HMO), made up nearly 50% of its product mix.