- Great American Business Leaders of the Twentieth Century
Hans W. Becherer
Deere & Company
1989 - 2000
Agriculture & Mining
| Military Service | Air Force |
|---|
b. 1935
| Education |  |
|---|---|
| Undergraduate | Trinity College |
| Graduate | MBA, Harvard University |
| Personal | |
|---|---|
| Born-Died | 1935 |
| Birthplace | Michigan (MI) |
| Race | White |
Becherer rebuilt Deere & Company, following the financial farm crisis of the 1980s, into a diverse, global competitor. In 1998, revenues from outside the United States accounted for approximately 25% of Deere & Company sales. Becherer so successfully diversified the company’s product line that non-agricultural operations (construction, commercial and consumer equipment, credit operations, and an HMO), made up nearly 50% of its product mix.