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Frederick J. Fisher

Fisher Body Company

1908 - 1926

Automotive & Aerospace

1900 b. 1878
Born-Died1878 - 1941
BirthplaceOhio (OH)
FatherOwner, Small Business
Era - 1900

Fisher produced auto bodies specifically designed for autos rather than as modifications of horse-drawn carriages. When Cadillac placed an order for 150 closed bodies in 1910, it was the first volume order of its kind in the U.S. In 1919, General Motors, under the direction of William C. Durant, purchased a 60% interest in Fisher Body. After World War I, when the closed car became the industry standard, Fisher Body yielded especially high returns, emerging as Durantís most profitable acquisition.