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Fred R. Lazarus, Jr.

Federated Department Stores

1945 - 1966

Retail

1940 b. 1884
male
Personal
Born-Died1884 - 1973
BirthplaceOhio (OH)
RaceWhite
FatherHead, Same Company
Era - 1940

Through acquisitions and organic growth, Lazarus, Jr. created the largest department store operation in the United States (including Filene’s, Bloomingdale’s, and Bullocks). Lazarus targeted the middle class through attractive store displays, ample inventory and rotating fashions. His goal, which he achieved, was to please the consumers’ needs at the lowest possible cost.