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Fred DeLuca

Subway Sandwiches

1965 - Present

Food & Tobacco

1960 b. 1948
UndergraduateUniversity of Bridgeport
BirthplaceNew York (NY)
FatherLaborer, Un-/Semi-skilled
Era - 1960

Hoping to earn enough money to go to college, DeLuca borrowed $1,000 from a family friend and opened his first sub shop in 1965. Though he struggled for a few years, he did pay his way through college. After graduation, DeLuca jumped on the franchising boon in the fast food marketplace and rapidly expanded his operation. By the mid-nineties, there were tens of thousands of Subway shops in the world, far outpacing any competitor. DeLuca designed a new bread making machine to enable his franchises to offer fresh sandwiches everyday and successfully positioned Subway as a healthy alternative for fast food.