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Estee Lauder

Estee Lauder

1946 - 1982

Personal Care & Home Products

1940 b. 1910
Born-Died1910 - 2004
BirthplaceNew York (NY)
FatherOwner, Small Business
Era - 1940

Lauder built one of the most successful and exclusive cosmetic companies in the world. She was the pioneer of the “free sample” strategy, which marked a new era of salesmanship. To retain their aura of exclusivity, her products were sold in Saks Fifth Avenue and in other leading department stores. Her deep commitment to testing and development enabled her firm to consistently develop top selling products.