- Great American Business Leaders of the Twentieth Century
Erwin C. Uihlein
Schlitz Brewing Company
1933 - 1961
Food & Tobacco
b. 1886
| Education |  |
|---|---|
| Undergraduate | Wahl Henius Brewer's Institute |
| Graduate | LLB, Cornell University |
| Personal | |
|---|---|
| Born-Died | 1886 - 1968 |
| Birthplace | Wisconsin (WI) |
| Race | White |
| Father | Head, Same Company |
Though the company was not producing during Prohibition, Uihlein revived it in 1933 and began a huge wave of modernization and expansion. Spending over $100 million to build new facilities and purchase equipment, he increased the company’s assets from $4 million to around $164 million during his tenure, all done without any debt financing. Because of Uihlein’s success, Schlitz was the United States’ second largest producer of beer in the 1950s and 1960s.