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Edward G. Gardner

Soft Sheen Products

1964 - 1985

Personal Care & Home Products

Military ServiceArmy
1960 b. 1925
UndergraduateChicago Teachers College
GraduateMA, University of Chicago
BirthplaceIllinois (IL)
RaceBlack or African American
Era - 1960

Gardner began mixing hair and beauty products for blacks out of his basement during the 1940s. Around 1960, he began working for another beauty supply business and when it went bankrupt, Gardner took its customers and began producing his own line of Soft Sheen Products. Gardner began selling his products out of his car and by 1985, he had grown his business into an $81 million operation with several international outlets.