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Donald C. Burr

People Express Airlines

1980 - 1986

Transportation

1980 b. 1941
male
EducationTwoDegree
UndergraduateStanford University
GraduateMBA, Harvard University
Personal
Born-Died1941
BirthplaceConnecticut (CT)
RaceWhite
FatherProfessional
Era - 1980

Burr created an airline based on low cost travel and a flat organizational structure, setting People Express apart from other airlines. By giving employees stock in the company, Burr was able to dramatically impact productivity. People Express had the lowest cost-per-seat-mile of any airline in the early 1980s, allowing the company to profitably offer lower fares than its competitors. In 1983, People stock, issued at $8 dollars a share, rose to a high of $50 and split two for one. In 1985, Burr purchased Frontier Airlines, making People Express the fifth-largest carrier in the nation.