- Great American Business Leaders of the Twentieth Century
Desiderio A. Arnaz
Desilu Productions
1950 - 1962
Entertainment & Broadcast Media
| Military Service | Air Force |
|---|
b. 1917
| Personal | |
|---|---|
| Born-Died | 1917 - 1986 |
| Birthplace | Cuba |
| Race | Hispanic |
| Father | Politician |
In 1951, Desi Arnaz and Lucille Ball first telecasted their situation comedy - “I Love Lucy,” which was an overnight sensation. Desilu Productions literally created the phenomenon of reruns. Selling the rerun rights of “I Love Lucy” to CBS, Arnaz purchased RKO studios. As a result, the company had the capacity to produce, or to assist in producing, from 25 to 30 television shows a year.