Great American Business Leaders of the 20th Century
Desiderio A. Arnaz
Desilu Productions
1950–1962
1950–1962
Desilu Productions
1950–1962
1950–1962
- Industry: Entertainment & Broadcast Media
- Era: 1950
In 1951, Desi Arnaz and Lucille Ball first telecasted their situation comedy - “I Love Lucy,” which was an overnight sensation. Desilu Productions literally created the phenomenon of reruns. Selling the rerun rights of “I Love Lucy” to CBS, Arnaz purchased RKO studios. As a result, the company had the capacity to produce, or to assist in producing, from 25 to 30 television shows a year.
Personal
- Born-Died: 1917–1986
- Birthplace: Cuba
- Race: Hispanic
- Gender: Male
- Father: Politician
Education / Military
- Military Service: Air Force