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Debra J. S. Fields

Mrs. Fields Cookies

1977 - 1996

Food & Tobacco

1970 b. 1956
female
Personal
Born-Died1956
BirthplaceCalifornia (CA)
RaceWhite
FatherLaborer, Skilled
Era - 1970

Capitalizing on the trend of upscale home baked goods, Fields began the company with one store in California in 1977 and, by 1984, had expanded to 160 stores in the United States and four international locations, generating $45 million a year in revenues. Fields’ innovative computer network system enabled her to stay in close contact with all sales outlets.