- Great American Business Leaders of the Twentieth Century
Daniel F. Gerber
Gerber Products Company
1917 - 1945
Food & Tobacco
b. 1873
| Personal | |
|---|---|
| Born-Died | 1873 - 1952 |
| Birthplace | Michigan (MI) |
| Race | White |
| Father | Head, Same Company |
Gerber created the baby foods market as well as the company’s advertising campaign - the “Gerber Baby,” a symbol that became world-famous. By 1973, Gerber was the world’s largest supplier of baby foods with sales of $278 billion. Gerber also added non-baby food products to the company’s line including lotions, vaporizers, toys, and Gerber Babyware, an extensive line of shirts, socks, crib sheets, and other baby gear.