Great American Business Leaders of the 20th Century
Cyrus H. K. Curtis
Curtis Publishing Company
1879–1932
1879–1932
Curtis Publishing Company
1879–1932
1879–1932
- Industry: Publishing & Print Media
- Era: pre-1900
Curtis pioneered many tactics that are hallmarks of modern magazine publishing including securing large-scale advertising revenue by building mass circulation through low subscription prices, introducing market research for target advertising, and utilizing well-known authors/contributors for magazine content. His Ladies Home Journal and Saturday Evening Post built Curtis Publishing into the largest magazine publisher in the world.
Personal
- Born-Died: 1850–1933
- Birthplace: Maine
- Race: White
- Gender: Male
- Father: Non-Profit / Other