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Cyrus H. K. Curtis

Curtis Publishing Company

1879 - 1932

Publishing & Print Media

pre-1900 b. 1850
male
Personal
Born-Died1850 - 1933
BirthplaceMaine (ME)
RaceWhite
FatherNon-Profit / Other
Era - pre-1900

Curtis pioneered many tactics that are hallmarks of modern magazine publishing including securing large-scale advertising revenue by building mass circulation through low subscription prices, introducing market research for target advertising, and utilizing well-known authors/contributors for magazine content. His Ladies Home Journal and Saturday Evening Post built Curtis Publishing into the largest magazine publisher in the world.