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Christine A. Hefner

Playboy Enterprises

1988 - 2001

Publishing & Print Media

1980 b. 1952
UndergraduateBrandeis University
BirthplaceIllinois (IL)
FatherHead, Same Company
Era - 1980

The daughter of Playboy founder Hugh M. Hefner, Christine was responsible for the elimination of the company’s massive debt and the dramatic restructuring of the organization. Hefner eliminated a number of money losing ventures and invested heavily in cable television when it was just beginning to gain popularity. Though magazine sales have stalled, Hefner’s foresight to bet on cable and Internet outlets has given the company a new avenue for growth and profitability.