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Charles E. Merrill

Merrill Lynch & Company

1940 - 1956

Finance

1940 b. 1885
male
EducationOneDegree
UndergraduateAmherst College
Personal
Born-Died1885 - 1956
BirthplaceFlorida (FL)
RaceWhite
FatherProfessional
Era - 1940

Merrill created the main street brokerage by founding the Merrill-Lynch Company. He was the first investment banker to realize that chain stores would one day dominate retailing and handled underwriting for at least 25 retail stores (such as S.S. Kresge Ė now K-Mart and Safeway Stores). He was also the first established broker to predict the Great Crash of 1929 and the only one that liquidated his firmís stock portfolio. At his death, his firm boasted 115 offices with 400,000 clients and had become the largest brokerage firm in the country.