back to list

Bruce D. Henderson

Boston Consulting Group

1968 - 1980

Services

1960 b. 1915
male
EducationOneDegree
UndergraduateVanderbilt University
Personal
Born-Died1915 - 1992
BirthplaceTennessee (TN)
RaceWhite
Era - 1960

Henderson founded one of the most influential strategy consulting organizations in the world. During its heyday, the Boston Consulting Group popularized such notions as the “experience curve” – the more a company manufactures a given product, the more efficient it becomes and the lower its costs. A master of the two-by-two matrix, Henderson’s classification of businesses as “cash cows, stars, question marks, or dogs” became required curriculum for business school strategy courses.