- Great American Business Leaders of the Twentieth Century
Bruce D. Henderson
Boston Consulting Group
1968 - 1980
Services
b. 1915
| Education |  |
|---|---|
| Undergraduate | Vanderbilt University |
| Personal | |
|---|---|
| Born-Died | 1915 - 1992 |
| Birthplace | Tennessee (TN) |
| Race | White |
Henderson founded one of the most influential strategy consulting organizations in the world. During its heyday, the Boston Consulting Group popularized such notions as the “experience curve” – the more a company manufactures a given product, the more efficient it becomes and the lower its costs. A master of the two-by-two matrix, Henderson’s classification of businesses as “cash cows, stars, question marks, or dogs” became required curriculum for business school strategy courses.