- Great American Business Leaders of the Twentieth Century
Bruce Barton
Batten, Barton, Durstine and Osborn
1919 - 1936
Services
b. 1886
| Education |  |
|---|---|
| Undergraduate | Amherst College |
| Personal | |
|---|---|
| Born-Died | 1886 - 1967 |
| Birthplace | Tennessee (TN) |
| Race | White |
| Father | Non-Profit / Other |
In 1919, Barton co-founded the advertising agency for which he acted as president. Barton was responsible for helping to develop a more favorable public image for United States Steel after the Steel Strike of 1919. He also created many advertising pillars including “Betty Crocker” for General Mills.