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Bruce Barton

Batten, Barton, Durstine and Osborn

1919 - 1936

Services

1910 b. 1886
male
EducationOneDegree
UndergraduateAmherst College
Personal
Born-Died1886 - 1967
BirthplaceTennessee (TN)
RaceWhite
FatherNon-Profit / Other
Era - 1910

In 1919, Barton co-founded the advertising agency for which he acted as president. Barton was responsible for helping to develop a more favorable public image for United States Steel after the Steel Strike of 1919. He also created many advertising pillars including “Betty Crocker” for General Mills.