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Asa G. Candler

Coca-Cola Company

1886 - 1916

Food & Tobacco

pre-1900 b. 1851
male
Personal
Born-Died1851 - 1929
BirthplaceGeorgia (GA)
RaceWhite
FatherFarmer / Rancher
Era - pre-1900

The breakthrough for Coca-Cola came shortly after the company was formed, when Candler realized the potential of his patent syrup not as a miracle drug, but as a simple soda fountain drink. Candler sent salesmen across the U.S. instructing druggists how to market Coca-Cola. By 1895, Coca-Cola was sold in every state and by 1898, Coca-Cola had moved into Canada, Hawaii, and Mexico. In 1899, Candler signed a bottling contract with two Chattanooga lawyers, birthing the Coca-Cola franchise system, which remains the basis of the business.