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Arthur C. Nielsen

A. C. Nielsen Company

1923 - 1957

Services

Military ServiceNavy
1920 b. 1897
male
EducationOneDegree
UndergraduateUniversity of Wisconsin
Personal
Born-Died1897 - 1980
BirthplaceIllinois (IL)
RaceWhite
FatherProfessional
Era - 1920

Nielsen was a pioneer in market research. Through his performance index surveys, he changed the way organizations promoted their products and services. Nielsen ratings have become one of the primary drivers of advertising expenditures.