- Great American Business Leaders of the Twentieth Century
Arthur C. Dorrance
Campbell Soup Company
1930 - 1946
Food & Tobacco
| Military Service | Army |
|---|
b. 1893
| Education |  |
|---|---|
| Undergraduate | Massachusetts Institute of Technology |
| Personal | |
|---|---|
| Born-Died | 1893 - 1946 |
| Birthplace | Pennsylvania (PA) |
| Race | White |
| Father | Owner, Small Business |
In 1931, Dorrance began radio advertising, sponsoring famous radio programs like the George Burns & Gracie Allen Show and the Campbell Playhouse. Dorrance introduced Cream of Mushroom Soup in 1934, and in the same year renamed “Chicken with Noodles” soup “Chicken Noodle” soup, which became a phenomenal success. The Campbell Test Kitchen opened in 1940, and under Dorrance’s leadership, Campbell home economists developed recipes using condensed soups, many of which have become classics.